SPORTXS is first of its kind  sports gear retail destination in India. It has a unique retail format which caters to three different interest levels of people- Enjoy, Play & Perform.The challenge was to communicate with a diverse target audience while preserving the true essence of SPORTXS.

The core idea was to engage a serious sports enthusiast  just as much as someone who may just want to know more about a certain sport.

First 5500 sq. ft. store in Forum value mall in Whitefield, Bangalore

WEBSITE

STORE COLLATERALS

A visit to SPACEWISE store is an experience that will leave you in awe of the offerings. SPACEWISE  is a furniture  and interior designing firm run by Philip and Aparna in Chennai.It is one among the few high end home stores that cater to a high-end clientele. Located in an upscale part of the city the store enjoys a vintage structure.  Additionally SPACEWISE also has a fully functional store in Bangalore. SPACEWISE needed a new identity that would better reflect their business philosophy & also create higher visibility for their store & products

OLD IDENTITY

NEW IDENTITY

The study

The project was initiated with a research study to understand how other design boutiques positioned themselves and marketed their offerings. Extensive research was administered to understand the brand philosophy of such stores across India.
The process gave us different perspectives on different brand positioning strategies and brand personality structures. Since the differentiating  factor of the products in this store was the Form Language, Quality and the Product range, we wanted to shift focus from being just a furniture store to a holistic Lifestyle store.

The Core Idea

Urban Living – At SPACEWISE traditional craftsmanship blends seamlessly with contemporary inspirations to create a new lifestyle. A lifestyle that values the small details that enrich everyday life. A lifestyle that creates a space that nurtures inspirations every day. We call this Urban Living.

Positioning & Personality

SPACEWISE is positioned as a boutique space where products are judged by their value and not their price. Each piece has a unique story to tell- from the inspiration behind the form to the material used. The value of each piece lies in its inspiration and not the cost of materials.
SPACEWISE as  a retail format also serves to create customized product for its clients – giving form to their inspirations.

The Brand

The Core Idea and personality was extended across all collaterals. The texture & visual imagery created was done using the same form language of the Logo type. The idea was to extend the experience from the store to what a customer takes away from the Store.

Stationery

Brochure

Website

Posters

Part of a series of ads for a sale campaign by Westwood – a leading Dubai based retail brand.
The campaign uses the bar code as a theme to talk about various featured aspects of the sale.

Nutster is a home grown international brand. Developed by a dry fruit manufacturer, the Nutster story is built around a chipmunk that loves his nuts. The packaging featured the chipmunk in various poses – dreaming about them or stealing them.

Glance is a multiformat retail store in Dubai. The identity is based upon a simple color code for the stores main product categories – lingerie, couture and easy wear. This allowed the retailer to create an identity that is flexible and can also work as single category stores. The environmental graphics featured striking black and white photography with a color highlight of the category.

Memory Technology Middle East (MTC) is one of the leading IT distribution companies in the Middle East and North Africa (MENA) region. MTC’s specialization in Dram and Flash business helped peak the company turnover by 400% in the last seven years. MTC builds a 60% market share for Memory in the MENA region. GenX and Xtreme are two brands that are owned by MTC. Both the brands initially had an identity but lacked a strategic approach to their communication.We’ve worked closely with the brand managers to develop a comprehensive brand identity for both the brands stretching across from B2B communication to packaging solutions.

Megamall is fashion mall located in Mumbai. We were involved in building the brand right from the inception of the mall. From the name, logo to the positioning – Megamall projected a distinct look. The retail mix features some of the top fashion brands in the country. Every promotion and campaign was built around the premise of fashion therapy.

Very few malls succumb to the their own identity, mostly its individual brands’ identity that is the highlight of the mall. While   developing identity  for Megamall, we focused on maintaining the consistency in each form of communication so as to give mall its own character & personality, which reflects the retail mix.

Menz Trendz – an upcoming mens accessory retail brand was built around the idea of making a statement.
The brand identity was extended right from the logo to the retail store design.

FAE, a fashion house inspired, in the words of its young entrepreneur, Rajeev Nihalani by a dream of “hosting traditional India in modern Dubai”, features some exciting collections from India’s top designers – Arshiya for Araiya and Asha, Raghavendra Rathore, Ranna Gill, Rina Shah for Rinaldi, Ritu Beri, Ritu Kumar, Rohit Bal, Rohit Gandhi and Rahul Khanna for Cue and Satya Paul.
The identity featured clean simple lines which were contrasted with rich forms and textures.
The store interiors reflected the form and lines of the logotype.