The House of Brahathi is a concept store that blends exquisite fashion, textiles and handcrafted reproduction furniture. Based in Dubai – the furniture is handcrafted locally while the textiles and fashion elements are sourced from all over India.
We worked with The House of Brahathi to create a series of brand and marketing communication. From brochures for their individual lines to exhibition design, each communication piece spoke about the passion and craftsmanship that goes into each of their products.

Megamall is fashion mall located in Mumbai. We were involved in building the brand right from the inception of the mall. From the name, logo to the positioning – Megamall projected a distinct look. The retail mix features some of the top fashion brands in the country. Every promotion and campaign was built around the premise of fashion therapy.

Very few malls succumb to the their own identity, mostly its individual brands’ identity that is the highlight of the mall. While   developing identity  for Megamall, we focused on maintaining the consistency in each form of communication so as to give mall its own character & personality, which reflects the retail mix.

FAE, a fashion house inspired, in the words of its young entrepreneur, Rajeev Nihalani by a dream of “hosting traditional India in modern Dubai”, features some exciting collections from India’s top designers – Arshiya for Araiya and Asha, Raghavendra Rathore, Ranna Gill, Rina Shah for Rinaldi, Ritu Beri, Ritu Kumar, Rohit Bal, Rohit Gandhi and Rahul Khanna for Cue and Satya Paul.
The identity featured clean simple lines which were contrasted with rich forms and textures.
The store interiors reflected the form and lines of the logotype.

Fashioned from the world estilo meaning style in Spanish, Estila was established to adorn, embellish and create exquisite textiles and designs for the fashion industry. Estila offers the fashion industry a uniqueness and intricacy that fashion designers flirt with; often, to define the styles of our time.

The logo was based on embroidered E. The stationery reflected their richness of fabric. The embroidery patterns were also applied to the website creating a distinct look for the compan