SPORTXS is first of its kind  sports gear retail destination in India. It has a unique retail format which caters to three different interest levels of people- Enjoy, Play & Perform.The challenge was to communicate with a diverse target audience while preserving the true essence of SPORTXS.

The core idea was to engage a serious sports enthusiast  just as much as someone who may just want to know more about a certain sport.

First 5500 sq. ft. store in Forum value mall in Whitefield, Bangalore

WEBSITE

STORE COLLATERALS

KNB – a PR agency based out of New York with a focus on the healthcare industry was in the midst of a radical change in its industry and business – brought about by the advent of social marketing as a powerful PR tool.

They were restructuring their business and offerings and wanted to create a revised identity to reflect their new direction. We worked with KNB to identify their core idea and differentiation and then implemented an identity reinvention which would better reflect their ambitions. The core idea was based on their key solution – creating credible dialogues for their clients. This was symbolically represented by the two quotation marks.

The marks also became strong graphic symbols which helped create a whole host of illustrations reflecting their business, differentiation and services. A vibrant blue and red palette was chosen to create a very contemporary look. The effect was striking and created a very distinct look for KNB. One of the key identity extensions was their corporate website – which would serve to not just inform but also connect with existing and potential clients.

The site was designed with the distinct KNB look , while the content structure was built to communicate key differentiators from the home page itself. To view the site visit: www.knbpr.com

Eggsunday is a food court brand that serves simply mouth watering varieties of egg dishes competitively priced and with new recipes added every month. The first outlet is located at a Food court on Mumbai – Pune highway.

Core Idea

Healthy, quick, fresh and an anytime meal

Brand identity

Eggsunday identity is simple ,emphasizing the visual and aesthetic appeal of the egg . The 2 Gs in the logo depicts four variety of eggs served – fried eggs, boiled eggs, scrambled eggs and omlettes. The connect between eggs and unday is a quirky mix of two languages (english & hindi) and hence the logotype also maintains the same spirit without separating the two.

Menu

Name of the dishes are playful depicting the combination of hindi and english. We worked on pricing of the products as well to keep it affordable & competitively priced

Signage

Coming soon Eggsunday website

OLD IDENTITY

NEW IDENTITY

The study

The project was initiated with a research study to understand how other design boutiques positioned themselves and marketed their offerings. Extensive research was administered to understand the brand philosophy of such stores across India.
The process gave us different perspectives on different brand positioning strategies and brand personality structures. Since the differentiating  factor of the products in this store was the Form Language, Quality and the Product range, we wanted to shift focus from being just a furniture store to a holistic Lifestyle store.

The Core Idea

Urban Living – At SPACEWISE traditional craftsmanship blends seamlessly with contemporary inspirations to create a new lifestyle. A lifestyle that values the small details that enrich everyday life. A lifestyle that creates a space that nurtures inspirations every day. We call this Urban Living.

Positioning & Personality

SPACEWISE is positioned as a boutique space where products are judged by their value and not their price. Each piece has a unique story to tell- from the inspiration behind the form to the material used. The value of each piece lies in its inspiration and not the cost of materials.
SPACEWISE as  a retail format also serves to create customized product for its clients – giving form to their inspirations.

The Brand

The Core Idea and personality was extended across all collaterals. The texture & visual imagery created was done using the same form language of the Logo type. The idea was to extend the experience from the store to what a customer takes away from the Store.

Stationery

Brochure

Website

Posters

With Zoomin – we work as thought partners across a broad range of services – from their marketing and corporate communication to packaging of their products – from designing themes for their products to creating strategic alliances.