A visit to SPACEWISE store is an experience that will leave you in awe of the offerings. SPACEWISE  is a furniture  and interior designing firm run by Philip and Aparna in Chennai.It is one among the few high end home stores that cater to a high-end clientele. Located in an upscale part of the city the store enjoys a vintage structure.  Additionally SPACEWISE also has a fully functional store in Bangalore. SPACEWISE needed a new identity that would better reflect their business philosophy & also create higher visibility for their store & products

OLD IDENTITY

NEW IDENTITY

The study

The project was initiated with a research study to understand how other design boutiques positioned themselves and marketed their offerings. Extensive research was administered to understand the brand philosophy of such stores across India.
The process gave us different perspectives on different brand positioning strategies and brand personality structures. Since the differentiating  factor of the products in this store was the Form Language, Quality and the Product range, we wanted to shift focus from being just a furniture store to a holistic Lifestyle store.

The Core Idea

Urban Living – At SPACEWISE traditional craftsmanship blends seamlessly with contemporary inspirations to create a new lifestyle. A lifestyle that values the small details that enrich everyday life. A lifestyle that creates a space that nurtures inspirations every day. We call this Urban Living.

Positioning & Personality

SPACEWISE is positioned as a boutique space where products are judged by their value and not their price. Each piece has a unique story to tell- from the inspiration behind the form to the material used. The value of each piece lies in its inspiration and not the cost of materials.
SPACEWISE as  a retail format also serves to create customized product for its clients – giving form to their inspirations.

The Brand

The Core Idea and personality was extended across all collaterals. The texture & visual imagery created was done using the same form language of the Logo type. The idea was to extend the experience from the store to what a customer takes away from the Store.

Stationery

Brochure

Website

Posters