KNB – a PR agency based out of New York with a focus on the healthcare industry was in the midst of a radical change in its industry and business – brought about by the advent of social marketing as a powerful PR tool.

They were restructuring their business and offerings and wanted to create a revised identity to reflect their new direction. We worked with KNB to identify their core idea and differentiation and then implemented an identity reinvention which would better reflect their ambitions. The core idea was based on their key solution – creating credible dialogues for their clients. This was symbolically represented by the two quotation marks.

The marks also became strong graphic symbols which helped create a whole host of illustrations reflecting their business, differentiation and services. A vibrant blue and red palette was chosen to create a very contemporary look. The effect was striking and created a very distinct look for KNB. One of the key identity extensions was their corporate website – which would serve to not just inform but also connect with existing and potential clients.

The site was designed with the distinct KNB look , while the content structure was built to communicate key differentiators from the home page itself. To view the site visit: www.knbpr.com