SPORTXS is first of its kind sports gear retail destination in India. It has a unique retail format which caters to three different interest levels of people- Enjoy, Play & Perform.The challenge was to communicate with a diverse target audience while preserving the true essence of SPORTXS.
The core idea was to engage a serious sports enthusiast just as much as someone who may just want to know more about a certain sport.
IDENTITY
Logo is derived from a simple shape – 3 triangles which depicts dynamism of the brand. This form has been extended to create an icon system to depict various sports and visual imagery for the store.
The signage system & space graphics have been designed to create a high energy and pulsating environment.
First 5500 sq. ft. store in Forum value mall in Whitefield, Bangalore
WEBSITE
STORE COLLATERALS
