Design Process

Our  process is built around a simple premise – We work best when we understand our clients business

as well as they do. Our  process is a combination of design process, management thinking and making sure we push the envelope each time.Though our basic process remains the same, each client and each project requires a process that is unique as their business. Great brands however are built finally by inspired and innovative thinking and not just process.
All our processes and systems are geared towards making sure that each time we push the envelope.

A very basic skeleton of our process would comprise of:

DESIGN PROCESS

1. Project Overview & Understanding
CLIENT ENGAGEMENTProject understanding

This document is part of initial understanding of the project by Idea Spice, highlighting important aspect of the project. This is aimed to generate more information about the company & the project . At this stage, Idea Spice will work very closely with all the stakeholders in the company to build the vision of the project.


2. Research & Insights
ROASTING THE BEANS

Research & Insights

This document is the compilation of all the research & insights gathered by company inputs as well as external sources consumer study, competition, trends etc. These insights defines the ecosystem of the project. After all the information is received, we use blue ocean tools to look at differentiation that can be created for the project

3. Core Ideas
THE FLAVOR

Core Idea

The core idea is derived at after the synthesis of the research and it creates the foundation of the project. It helps drive the naming, identity and the core processes that drive the project forward.


4. Identity Development & implementation
FINAL COFFEE BREWING

Identity development

Once the core idea is approved – identity is developed and a detailed implementation strategy is created which extends the core idea across varying corporate, marketing and identity extensions

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