Articles and case studies

  • How Marketing and Branding Go Hand-in-Hand

    How Marketing and Branding Go Hand-in-Hand Marketing is not branding, and branding is not marketing. Commonly, these two words are used interchangeably or one is deemed to be more important than the other. But did you know, despite marketing and branding being considered totally different, they still go hand-in-hand? Yes, that is absolutely true! The Basics | Marketing Agency in Dubai Let us start with understanding the basics of marketing and branding first. Branding is [...]

  • 6 Ways Product Packaging Affects Buying Process

    6 Ways Product Packaging Affects Buying Process “The first impression is the last impression.” Do we not hear this so very often? It is true to a great extent, and more so when it comes to products that we went to buy. When we see a product for the first time, it is usually the packaging that has an impact on our decisions. Thus packaging is one of the biggest factors that influences the purchase [...]

  • 5 Golden Rules of Logo Design to Remember at All Times

    5 Golden Rules of Logo Design to Remember at All Times 5 rules of logo design to remember at all times. Source: Google Image search “If, in the business of communications, ‘image is king’, the essence of this image, the logo, is the jewel in its crown.” – Paul Rand The objective of a logo is to represent a brand to its audience while differentiating itself from its competitors. A logo helps the consumers [...]

  • Ways Brands Can Provide Value During Turbulent Times

    Ways Brands Can Provide Value During Turbulent Times A brand is less of what it does but more of why it does, how it does, and the overall experience a customer feels after interacting with it. Bringing brand value to your audience during turbulence times. Source: Martech Advisor It then becomes especially important during turbulent times, for the brand to navigate through the anguish that its customers and prospects are experiencing. To understand how a [...]

  • Branding vs. Marketing – Common Misconceptions

    Branding vs. Marketing – Common Misconceptions In our last article we looked at understanding the difference between Branding and Marketing. Now we will look at some common misconceptions that marketers have about the two: Common Misconceptions about Branding and Marketing: Business and market professionals themselves often mix the two. We demystify the following misconceptions: 1. Branding means any marketing or promotional initiative Branding involves establishing a brand’s personality, voice, and message. Marketing, on the [...]

  • Choosing Between Minimalism and Maximalism Packaging Design

    Choosing Between Minimalism and Maximalism Packaging Design Although both, minimalism and maximalism style of packaging design can attract consumers, the techniques are opposite to each other. The uniqueness of each of these styles is what brands leverage to differentiate themselves and stand out against the competitors. An example of MasterCard’s logo. On the left is its minimalist logo and on the right, maximalist. Source: Media Village Minimalist Packaging This style of packaging is the [...]

  • Branding vs. Marketing – Understanding the Difference Between the Two

    Branding vs. Marketing – Understanding the Difference Between the Two This image shows the precise difference between branding and marketing. Source: Branding Compass Although marketing and branding are two vastly different concepts, they are often mixed up with each other. But what is the difference between the two? Continue reading as we break it down for you. Marketing and Branding Concept: Branding is “who you are” – it is the strategy and answering certain [...]

  • The 5 Golden Rules of Packaging Design

    The 5 Golden Rules of Packaging Design Yes, we know that one should not judge a book by its cover. However, in reality, when time is a precious commodity and everyone is occupied by a minimum of five things at any given point of time, the cover does serve as a baseline to judge if something deserves our time and attention. Extending the same logic to products and marketing, the best way to make [...]

  • The Ultimate Power of Branding a Business Logo Design Using the Right Symbology

    The Ultimate Power of Branding a Business Logo Design Using the Right Symbology Have you ever stopped and wondered what brings out the loyalty and emotional connection for customers with some brands alone? How is it that they have managed to become a part of the customer’s shopping list constantly? Well, the way to convince a customer that you are the only company solving their pain and caring about them is via messaging and [...]

  • 5 Key Reasons Why Branding Is Important for a Dubai-Based Company?

    5 Key Reasons Why Branding Is Important for a Dubai-Based Company? “If you don’t give the market the story to talk about, they’ll define your brand’s story for you” - David Brier. We doubt if there is any other way to eloquently describe the importance of branding. Branding is the soul of your company. If you want your organization to stay firm, make a lasting impact, and stand the test of time in the [...]

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