Project Description

Indigo burger project was the first QSR format for the DeGustibus group. The Indigo deli burgers had raving fans and the idea was to create a focussed QSR format that would be limited to craft burgers.

The name was a clear connect with Indigo Deli and the identity used a graphic language with strong bold forms which was generated from a deconstructed version of the burger icon. These deconstructed forms were then applied across all the in-house collaterals and helped create a fun lively interpretation of a craft burger brand