Project Description


Johnny Rockets – A leading Burger chain from the U.S.A, Johnny Rockets quickly became the pioneer sit-down burger joint in the UAE. Just like the parent restaurant, the decor theme of the franchise is based upon 1950s diner-style restaurants – which has been a unique selling point so far.

Johnny Rockets sq2
Johnny Rockets sq1

Executing marketing for the joint was an exciting opportunity. Largely relying on visual and audio communication, we helped them launch an overall campaign working on their key messaging, photography style, radio jingles, hoarding and online presence. This not only worked in terms of increasing footfall at the joint but also magnified their market share.

Johnny Rockets Banner4
Johnny Rockets Banner2

We delivered a 360 integrated branding experience, giving designs to all consumer facing communication such as their corporate collaterals, brand collaterals and website. We devised their tone of communication so the brand sounds approachable while standing tall in its niche offering.

Johnny Rockets Banner3
Johnny Rockets Banner
communication projects dubai