A play school developed with a holistic child development approach. The hard-working bee was the inspiration and the central character behind the identity. The colour palette inspired by the bee – was made of vibrant yellow, brown and pastel shades of blue, pink and green.
A fun and playful look and feel extended the child-like character in the collaterals for the nursery. The illustrations mixed imagery of children along with a flying bee. We created all touchpoint for Little Champions – including nursery collaterals such as identity cards, circulars, parent pack along with marketing materials and website interface.
The copy was fun, playful and appealing to children and parents alike, using puns and smart lines around bees and flying while communicating the message of hard work and play coming together to guarantee the right start for your child’s educational journey.