Project Description

LuLu International Exchange is a non-banking financial organization and a leading name in financial service sector and operates across UAE, Oman, Kuwait, Bahrain, Qatar, India, Seychelles, Philippines and Bangladesh.

For their event commemorating the launch of their 100th outlet, we chalked out, and executed an integrated branding exercise creating a specific logo for the 100th brand opening, giving it its own identity, the entire graphics for the event. We also compiled and designed a coffee table book listing 100 milestones of money and its transition till today.

Using the theme, we contributed with various communication material, also designing tokens presented to key attendees including Ruler of Dubai His Highness Sheikh Mohammad bin Rashid al Maktoum and Managing Director of EMKE LuLu Group of companies, M. A. Yousuf Ali