Project Description

Started as a catering service at the heart of Mumbai, by the name Caterbility, Moshes was best known for fresh and natural food cooked traditionally and flourished into 14 outlets across Mumbai and Pune.

We worked with Moshes in India to structure their ongoing communication and brand as they keep growing. The challenge was to stay true to their roots and scale up at the same time to compete in an increasingly crowded F&B space. We started by creating individual brand structures for their cafes and restaurants and developed a consistent look that runs across every aspect of their consumer touch point.

As Moshes ventured into retail – we worked closely to develop the retail packaging design – taking Moshes beyond the confines of their restaurants and caf├ęs.