Project Description

Born out of a passion to bring better food to the world at large, Organic&Real.com is passionate about making organic food accessible to everyone and so delivers healthy food to your doorstep, with everything just a click away.

Not only do they curate and make available the best of organic brands from around the world, Organic & Real also makes available their own products, that are made of healthy and organic ingredients. With Organic & Real, we are involved with both design and strategy on an ongoing basis.

Designed to reflect the raw and crisp feeling of organic produce, the identity was kept minimal with the fresh green and contrasting grey colour. The leaf subtly gives the farm-fresh connotation. The visual language combines images of products available online and lifestyle shots with a combination of icons and vectors that suggest a friendly, warm and approachable brand. What’s exciting is that as an organisation we also have our tiny little stake in it.

Our design language reflected the nature of the offerings – organic, clean and minimal. Like the brand, the collaterals have a clean, minimal and fresh style. Every communication material is created to reflect a healthy, more spaced out and clearly visible message and imagery. With lots of white, minimal images and clear iconography, the collaterals have all been designed to stand out from the clutter.

In addition to the main brand and it’s communication, we have also created sub-brands such as O&R Foods as well as Tribe by O&R. The brands tie into the same thread as the main logo while covering different aspects of the brand. The perfect go-to for all things healthy, organic, and natural, the brand is growing from strength to strength, carving a niche for itself.