Project Description

SpeedPay is a multi-purpose prepaid mobile payment instrument, which is a safe and easy payment instrument to every customer, especially to those who do not have a debit card/credit card/bank account. SpeedPay can be used to pay for services from affiliated service providers based on “anywhere-anytime”

We developed a comprehensive identity system that spanned the visual identity, logo, icon system and the UI/UX of the brand. The Speedpay identity is simple and easy to understand – allowing the brand to extend across varying regional and national nuances throughout India.