Neel Indian Kitchen & Bar

Neel is an Indian fine dining restaurant in Mahalakshmi by DeGustibus Hospitality. Neel Indian Kitchen & Bar is a contemporary version of the same restaurant for which we developed the brand identity, and other collaterals.

Branding | Communication | Environment | Packaging | Place Making | Restaurants & Cafes

The original Neel is an Indian fine dining restaurant in Mahalakshmi. Neel Kitchen & Bar was a contemporary version of the same restaurant.

We created a crisper minimalistic version of the original logo which was a devnagari N.

We also used textile block prints as an inspiration for the graphic extensions of the identity which allowed us to create a unique and instantly recognizable system that extended from their marketing to in house collaterals.

We created custom decorative crockery for the brand which was then created by a local NGO.

The graphic block print forms were used across packaging to create packaging that was simple, and effective.

A large iconic devnagari N – the symbol was used to create a dramatic signage within the space.

Neel today has opened another outlet in CR2 mall in South Mumbai and is poised to grow into a national brand.

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