BEHIND THE
SCENES/
ABOUT US
WELCOME TO IDEA
SPICE.THE BRANDING
POWERHOUSE THATS
BEEN TURBOCHARGING
BUSINESSES FOR THE
PAST TWO DECADES
DUALITY OUR CORE BEING
We are a 22 year
old start up
Idea
It’s all about structure, strategy, and systematized thinking. Rooted in over 22 years of experience, we delve deep into the essence of a brand, applying a rigorous analytical approach to understanding markets, competition, and business objectives. This methodical understanding lays the foundation for building brands that are not just aesthetically pleasing, but strategically sound.
Spice
Here’s where we let our creative spirit soar! With the foundational strategy in place, our right-brained maestros weave in innovation, ensuring your brand stands out, not just stands. This is our commitment to out-of-the-box thinking, to bring zest, vibrancy, and a distinct flair to every brand narrative.
But what truly sets Idea Spice apart? Our unique organizational ethos. Imagine harnessing the passion, flexibility, and electrifying energy of a startup. Now, pair that with the wisdom, processes, and rich tapestry of experience of a firm that’s shaped over 2500 brands in over two decades. The result? A 22-year-old startup!
At Idea Spice, we’re not just another branding agency; we’re trailblazers, thought leaders, and your strategic allies in crafting brand legacies. With the dynamism of a startup and the depth of a seasoned player, we invite you to experience branding that’s both methodical and magical. Join us in this exhilarating journey of crafting brands that resonate, inspire, and endure.
OUR SECRET SAUCE 10 KEY INGREDIENTS
Become
our client’s
best friend
Knowing what they really, really want; understanding them deeply and ensuring they know we're not just a vendor, but a close friend.
At Idea Spice, we connect in a way that lets our partners ease up and realize that we have their back. It's all about flexibility, availability, and becoming someone they can always count on.
“Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers. Finally, business is a cobweb of human relationships.”
– Ross Perot
Making the client our best friend isn't just about signing a contract; it's about signing into a relationship. It's about really listening, really knowing, and becoming not just a vendor but a confidant.
We don't just help with the immediate problem; we help with their long-term objectives, with an ear to hear and a shoulder to lean on. We share connections, help them collaborate, and even bring them prospective business. We're there to solve their headaches without being over-eager, and we'll never push back when they need us the most.
Our clients don’t see us as a transaction but rather a transformation of their daily business routine. We believe in going the extra mile not because it looks good on paper but because it's the right thing to do. It's about becoming a part of their extended family, and family never leaves you high and dry.
We are not just providing a service, we're starting a friendship.
OUR SECRET SAUCE 10 KEY INGREDIENTS
Going
Beyond the
Call of Duty
At Idea Spice, it's never about ticking the box or merely meeting a requirement. It's about transcending expectations, creating delight, and over-achieving way more than what was promised. It's about transforming clients into evangelists who will shout our praises from the rooftops.
“The difference between ordinary and extraordinary is that little extra.”
– Jimmy Johnson
In the bustling market of business, it's easy to do just enough to get by. But at Idea Spice, 'just enough' is never enough. We believe in going beyond the call of duty, in reaching higher, digging deeper, and infusing everything we do with a special touch that says, "We care."
We don't think in terms of man-hours or scope of work; we think in terms of people, relationships, and extraordinary outcomes. Our approach isn't about fulfilling a contract; it's about fulfilling a promise to provide something truly exceptional.
We're flexible, engaged, and committed to making every project a testament to what can be achieved when passion and dedication come together. Our partners aren't just satisfied; they're delighted, inspired, and transformed into our greatest advocates.
At Idea Spice, we're not box-tickers; we're box-breakers. We don't just stop at the finish line; we sprint past it. The extra mile might be lonely, but it's where the best views are found!
OUR SECRET SAUCE 10 KEY INGREDIENTS
Before the
promised time.
Always
At Idea Spice, time is more than just a measure; it's a commitment. Being on time is not just a courtesy; it's a creed. We believe in creating urgency and shepherding projects to their conclusive end before the committed timelines. It's about clear communication, constant engagement, and respecting both our time and our client's time.
“Better three hours too soon than a minute too late.”
– William Shakespeare
They say timing is everything, and at Idea Spice, we couldn't agree more. Our commitment to being on time, and often before the promised schedule, isn't about beating the clock; it's about setting the pace, leading the way, and showing our clients that we value their time as much as we value our own.
Our approach to time management isn't just about deadlines; it's about lifelines to our partners' success. We create a sense of urgency, not to rush, but to ensure that every project is handled with the care, focus, and efficiency it deserves.
Communication is key in this principle. We don't just set timelines; we shepherd them, constantly engaging with our partners, keeping them informed, involved, and assured that we're on the right track. It's about transparency, trust, and the promise that we're not just working on a project; we're working on a masterpiece, and masterpieces take precise timing.
So, at Idea Spice, our watches don't just tell time; they tell a story of commitment, urgency, and a little bit of time-traveling magic.
OUR SECRET SAUCE 10 KEY INGREDIENTS
What we really do
is beyond design.
We at Idea Spice are not just a design agency; we are architects of paradigm shifts. Our work is driven by understanding the client's current scenario, competition, and global benchmarks. We create solutions that energize businesses, spur growth, and connect teams to the overall long-term mission. We speak the language of ROI, not design jargon, and every decision is led by business.
“Innovation distinguishes between a leader and a follower.”
– Steve Jobs
Design is more than aesthetics; it's a strategy, a way to transform our client's business into something extraordinary. At Idea Spice, we don't just sketch and color; we analyze, innovate, and create solutions that redefine paradigms.
Our approach is unique, focusing on the client's consumers, understanding their needs, their pain points, and crafting designs that resonate and connect. We dive deep into the client's business, studying the competition, analyzing global benchmarks, and ensuring that our solutions are not just beautiful but effective.
We believe in regular dialogues with our partners, educating them on customer engagement, differentiation, and how our designs contribute to their growth. Our language is not of pixels and palettes, but of processes, profits, and progress.
So, the next time you think about design, don't just think about colors and curves; think about cash registers and crescendos. At Idea Spice, we don't just paint pictures; we paint success stories, one innovative brushstroke at a time.
OUR SECRET SAUCE 10 KEY INGREDIENTS
Our role is not to
please the client.
At Idea Spice, our allegiance is to the truth, not to appeasement. We are committed to creating the right solution for our partner's business, even if it means pushing back and wrestling with opinions. Our communication is honest, our decisions are informed, and our focus is unyielding on what's best for the client's growth, not their ego.
“The truth is incontrovertible. Malice may attack it, ignorance may deride it, but in the end, there it is.”
– Winston Churchill
At Idea Spice, we embrace this challenge with conviction, integrity, and an unwavering commitment to doing what's right.
We don't sugarcoat, we don't compromise, and we certainly don't pander to egos. Our approach is grounded in research, experience, and a relentless pursuit of solutions that will be catalysts for our partners' growth.
Our honesty may be blunt at times, but it's always backed with insight and intention. We are not afraid to say we don't know when we need more information, and we won't fill our presentations with fluff or jargon just to impress. Every word, every slide, every moment is dedicated to our partners' success.
So, if you're looking for yes-men, you might have to look elsewhere. At Idea Spice, we're more like "yes, but..." people. Because sometimes, the path to success is paved with a few well-placed "buts," and trust us, we know how to use them – no ifs or ands about it!
OUR SECRET SAUCE 10 KEY INGREDIENTS
We believe in the
lifetime value of a
client
At Idea Spice, a client is not a one-time transaction; they are a long-term relationship. We see the massive potential in the value of a client's business over the years and are committed to nurturing that relationship. We're open to starting small to win trust, always keeping the long term in mind, and aiming to turn our clients into raving fans, converts, and evangelists who understand the power of design and branding.
“Make a customer, not a sale.”
– Katherine Barchetti
Business isn't just about numbers; it's about connections, trust, and relationships that stand the test of time. At Idea Spice, we see every client as a lifetime partner, not a one-off opportunity.
We're willing to start small, to prove our worth, to win the trust, and to show our clients that we're in it for the long haul. Our approach is not about immediate gains but about sustained growth, mutual success, and creating bonds that go beyond contracts and invoices.
Every project is handled with care, precision, and a vision for the future. We want our clients to become raving fans, to experience the transformative power of design and branding, and to join us on a journey that transcends the mundane. We want them to become evangelists who don't just work with us but champion our cause, our values, and our dedication to excellence.
So, if you think we're in the business of one-night stands, think again. At Idea Spice, we're all about committed relationships, anniversaries, and growing old together. It's a business romance, and we're looking for our happily ever after.
OUR SECRET SAUCE 10 KEY INGREDIENTS
The relation
never ends.
At Idea Spice, our commitment to our clients goes beyond invoices and payment cycles. We stay connected, ensure practical implementation, and help in change management. We aim for real transformation through design, impacting not just visuals but all brand touch points. We aspire to make our clients' businesses excel and ensure they receive multifold returns on their investment with us. The relationship is never merely transactional; it's transformational.
“Customer service shouldn't just be a department; it should be the entire company.”
– Tony Hsieh.
The final payment is not the final word at Idea Spice. Our relationship with our clients continues, grows, and thrives long after the project has been signed off.
We are invested in the practical implementation of our solutions, in the smooth transition of branding, and in the subtle nuances that make a brand come alive. From how the office smells to how customers are greeted, from the follow-up for payment to the minute changes in every brand touch point – we are involved, engaged, and committed.
For SMEs, we work to shift mindsets towards excellence in design and communication. Our goal is not just to design but to inspire, to create raving fans out of their customers, and to make sure the branding is not just a visual treat but a sensory, holistic experience.
We measure success by the impact we've had, the transformation we've brought, and the tangible, exponential returns we've delivered. We don't just work for our clients; we work with them, as partners in growth, excellence, and innovation.
OUR SECRET SAUCE 10 KEY INGREDIENTS
We love our work
life balance.
At Idea Spice, work-life balance is sacred. We plan, process, and design with efficiency, so that inspiration flows without exhausting our team. While weekends are for rest and recharging, we know when to tackle emergencies without breaking our rhythm or sounding rigid. We're a well-oiled machine with a human touch, balancing diligence with downtime.
“You will never feel truly satisfied by work until you are satisfied by life.”
– Heather Schuck
Working late doesn't mean working hard. That's the mantra at Idea Spice. We value the art of planning, the power of process, and the beauty of efficient design. We believe in the power of a recharged mind and the necessity of downtime.
Our approach to work isn't about burning the midnight oil but lighting the lamp of creativity through proper planning. We map our hours, days, and weeks meticulously, keeping bandwidth and buffer for unplanned requirements. We don't just work; we work smart.
But life's full of surprises, and so is business. We know when to roll up our sleeves and tackle an emergency. We're ready to jump to battle stations when needed, and we do it with grace, agility, and a sense of fun that never compromises our dedication to balance.
At Idea Spice, we don't burn the midnight oil; we keep it for fine dining. We don't sweat over deadlines; we dance to them. And if an emergency does come knocking, we don't panic; we throw a party and invite success. Because we know that the best work happens when you're living well, laughing hard, and loving every minute of the dance!
OUR SECRET SAUCE 10 KEY INGREDIENTS
We convert non
believers.
At Idea Spice, we turn skeptics into design enthusiasts. We understand that most of our prospects may not initially see the value in investing in design. By listening, connecting, and speaking their language, we show them how design can break barriers and drive growth. We promise design but deliver transformation, ensuring more than a tenfold return on their investment.
“Design is not just what it looks like and feels like. Design is how it works.”
–Steve Jobs
It's common to encounter clients who see design as mere aesthetics, something that can be handled by freelancers or even relatives. At Idea Spice, we see it differently, and we make sure our clients do too.
Our approach begins with understanding the dreams, aspirations, and long-term vision of our clients. We connect with them, show them case studies specific to their industry, and demonstrate how branding and design have a tangible impact on the bottom line.
We educate them on how design can break the glass ceiling, increase value and margins, attract the right talent, and influence every customer touchpoint. We make them comfortable with the investment, ensuring that they can mentally calculate how it will bear fruit.
At Idea Spice, we don't just sell design; we serve transformation on a silver platter. We take skeptics and turn them into design connoisseurs, ensuring that they savor every bit of success that comes their way.
OUR SECRET SAUCE 10 KEY INGREDIENTS
We are a 21 year
old start up.
At Idea Spice, we're a paradox—a 21-year-old start-up. Our years signify wisdom, practicality, resilience, diversity, and credibility. Our start-up spirit keeps us passionate, flexible, innovative, quirky, and devoted to treating each client like royalty. This duality is not a contradiction; it's our unique strength.
“Wisdom comes with age, but keep the enthusiasm of youth as if you were a start-up.”
– Unknown
Being 21 years old in the business world is a mark of achievement, stability, and maturity. It means we've seen it all, done it all, and weathered the storms of various economic climates. With over 2000 projects across industries, scales, governments, and start-ups, our experience is vast, our insights are deep, and our solutions are practical.
But what makes Idea Spice truly unique is that we've never lost the spark of a start-up. We're still fun, flexible, passionate, and quirky. We still bend over backward for our clients and treat each one with the reverence, care, and individuality they deserve. We're not just a seasoned company; we're a young, vibrant, innovative design studio with the soul of a start-up.
This dual nature isn't a conflict; it's our essence. It's what keeps us relevant, what keeps us driven, and what makes us unparalleled in our approach.
We may be 21 years old, but don't expect us to act our age! At Idea Spice, we've mastered the art of growing wiser without growing older, staying flexible without losing our grip, and partying like a start-up while delivering with the wisdom of a sage. If you think that's a contradiction, you haven't tasted the unique blend of spices we cook with. Bon appétit!
TEAM
We are a boutique
think tank
Sajith
CEO and Founder
Sajith Ansar, CEO, and founder of Idea Spice. With 30+ years' design and management expertise, he's an NID product design graduate and IIMA MEP alum. Forbes ME listed him among Top 100 Indian business leaders in the Arab World thrice.
Beyond business, Sajith's an artist that loves illustrating meditative concepts through monks and koi fish. He's crafting a publication on this theme and finishing a fiction book this year. Regularly lecturing at business/design universities, conducting workshops for startups, mentoring CEOs, and managing entrepreneurship programs define his commitment.
Recognized for 100,000 hours of strategy and design, Sajith is a veteran catalyst for brands, offering invaluable expertise. Explore his insights on www.sajithansar.com
Shijna Sajith
CFO
Shijna Sajith, Idea Spice's CFO, embodies a laughing Buddha persona—easily amused yet remarkably organized. Juggling multiple roles effortlessly, she ensures seamless operations, managing finances, project schedules, and ensuring timely client payments. Known for baking exquisite cakes amidst her myriad responsibilities, Shijna binds the enterprise together, orchestrating smooth functioning and impeccable project management. As a proficient taskmaster, she guarantees scheduled operations and organizational efficiency, playing a crucial role in the organization's success.
Angad Singh
Account Director
Angad Singh, Idea Spice Design's dynamic Account Director and the clients' trusted BFF, ensures paramount client satisfaction. Excelling in scheduling, tracking project progress, and facilitating precise feedback between clients and designers, Angad infuses innovation into every project with a decade's brand expertise from an engineering background.
A key contributor to our 21-year-old startup, Angad seamlessly blends industry experience with youthful enthusiasm. Renowned for his agility with timelines and passion for excellence, he reshapes design journeys as collaborative endeavors.
Beyond his professional role, Angad values connections and relationships; a principle rooted in his extensive hospitality background. He has curated over 120 brands over the last few years. His passion for sports and event management make him a vibrant presence in any setting. Angad redefines design narratives, where each project presents an opportunity for seamless client collaboration and unmatched value addition.
Ancil Avira
Senior Designer
Ancil Avira, the Design Alchemist at Idea Spice, transforms ideas into captivating designs with impeccable finesse. With 14 years' experience as a designer and visualizer, he crafts visually compelling designs with lightning-fast turnaround times (TAT).
Navigating from teaching to creating enchanting designs, Ancil's expertise spans UI/UX troubleshooting, CMS mastery, and digital marketing skills. His approach isn't just about creating; it's decoding - meticulously unraveling software intricacies akin to a detective's scrutiny.
In the digital realm, Ancil’s passion as an AI enthusiast formatively shapes his design sense, creating out-of-the world visualizations for a variety of applications. He is known for infusing every project with a unique sense of creativity, ensuring quick TAT without compromising quality, a hallmark of his design philosophy.
Nishant Pai
Design Lead
Nishant, a University of Pune Architecture graduate, is a modern-day polymath with 8+ years of diverse design experience. He draws from his practice in Design, Architecture, Art, Social Enterprise, and Research, and applies them to the branding process, to be able to tend to brands from all perspectives.
Believing fervently in design's transformative power, he aims to wield this tool across sectors for positive global impact. His art & architecture background uniquely inform his branding approach, employing holistic systems thinking and consumer-centric viewpoints to craft tailored solutions that best suit the brand’s needs.
Off-duty, Nishant immerses himself in history, archaeology, and fractals, nurturing a love for nature through plant care and pet companionship.
Know about his previous experience and explore his multifaceted work at www.slicesofpai.in
Kunjal Shah
Social Media Manager
Meet Kunjal Nagada, the tactical ninja and Social Media Manager at Idea Spice! Excelling in communication, content, and client relationships, she integrates effective social media strategies to grow businesses. With 7+ years of brand management experience and a Mass Media degree from Brunel University London, Kunjal crafts engaging content that elevates brand presence. She is adept at shooting trendy reels that effectively capture the zeitgeist.
Originating from Mumbai, she loves to explore diverse cuisines and embrace culinary adventures. Kunjal's weekends are filled with diverse interests and thriving social engagements. At Idea Spice, Kunjal's prowess in client management merges seamlessly with her expertise in crafting engaging online content and effective social media strategies.
Yukta Bachani
Account Executive
With an MBA in HR and a passion for creativity, Yukta Bachani made a dynamic shift to digital marketing, where she brings focus and dedication as an Account Executive. Driven by efficiency and a love for challenges, Yukta is always ready to take on anything thrown her way.
Outside of work, she’s a true Bollywood fan, enjoys Indian hip-hop music, loves reading, and finds peace in long walks through serene parks. Yukta combines her professional expertise with a zest for life, bringing both passion and precision to everything she does.
Nandagopan
Motion Designer
Meet Nandagopan, the motion graphics specialist and animator at Idea Spice, responsible for adding life to static frames. He infuses animations with his creative touch. Hailing from God’s own country, Kerala, he's a graduate in Animation and Graphic Design from Mahatma Gandhi University.
Nandagopan's not your average artist; beyond gaming and crafting digital masterpieces, he breathes life into animations, fueling his imagination. His palate mirrors his diverse skills—a fusion of sweet and spicy flavors, akin to the evolving canvas of his designs.
Anjal Soti
Creative Designer
Meet Anjal Soti, the Creative Graphic Designer who turns ideas into visual symphonies. Hailing from the picturesque landscapes of Nepal with over 8 years of experience, Anjal combines technical precision with artistic flair to create stunning logos and cohesive branding experiences. Originally armed with a B.Sc. in CSIT, he took an electrifying detour into the world of graphic design, crafting bold visuals that resonate with audiences.
With an undying love for Mo: Mo:, this rockhead channels the raw energy of a guitar riff into bold, striking designs. Whether crafting a brand’s soul through a logo or orchestrating seamless branding, his work always hits the right notes. Immersed in power chords and design grids, this creative dynamo merges innovation with functionality, delivering branding that truly rocks.
Yash Manish
Videographer
With a solid educational foundation in Film, Cinema, and Video Studies from SAE UAE, Yash brings a unique blend of creativity and technical expertise to his role as Content Producer at Ideaspice. His experience spans video production, photography, broadcast, cinema, and social media content marketing campaigns, enabling him to craft dynamic visual stories that captivate and inspire audiences.
At Ideaspice, Yash plays a pivotal role in producing engaging films and impactful social media campaigns, ensuring every project resonates with the target audience while aligning with client goals. His keen eye for detail and passion for storytelling drive him to create exceptional content that leaves a lasting impact in the vibrant media and branding landscape.
Yash thrives in collaboration, working closely with the Ideaspice team to deliver high-quality work that showcases creativity, innovation, and a deep understanding of audience engagement.
Anoop Azeez
Administration and Accounts
Anoop, akin to our version of Sheldon Cooper, guards his switches zealously. Altering the air conditioner buttons? Beware of his ire! Anoop adds his distinct spice to the team and is ever-ready to assist. As our office admin and invoicing expert, he forms the backbone of our day-to-day operations, diligently ensuring smooth administrative functions.
Joshy Thekkanath
Transportation Manager
Joshy helps the team with deliveries and pickups, also assisting us in the day to day administrative activities of the office. When we say pickups, we mean us too. He ensures we’re picked up and dropped on time, all the time. Along with Anoop, Joshy makes sure the office is well maintained by the housekeepers and all supplies required for the smooth running of the organization are available and stored well at all times.
The world
famous Idea
Spice coffee
At Idea Spice, we believe in brewing perfection. Much like our approach to branding, our coffee isn’t just a drink—it’s an experience. Handcrafted with meticulous care by every member of our team, we pour more than just beans and water into our cups; we pour our heart and soul. Boasting a legacy of 21 years, it’s no wonder clients and friends frequently drop by, not just for our expertise, but for that cup of unparalleled coffee. Because, at the end of the day, it’s the passion in the brew that makes all the difference. Join us, and let’s raise a mug to excellence, one sip at a time.
