BRANDING/
THE SPICE
PROCESS
In our dynamic journey of over two decades, we at Idea Spice have been at the forefront of molding over 2000 brands across various industries. Our expertise doesn’t just lie in branding; it’s in the very DNA of business strategy and transformation. Let’s journey through our signature SPICE process that positions your brand for continued growth.
S
Study
We begin by immersing ourselves in your world. Our comprehensive approach entails understanding your objectives, future aspirations, team dynamics, potential diversification strategies, and more. A deep dive into local competitors and global benchmarks within your industry ensures that we harness a holistic view.
P
Position
Your brand’s unique essence is its most valuable asset. With our extensive experience, we craft a distinct brand DNA that differentiates you from the crowd, creating an unparalleled position in your consumers’ minds. We personify your brand, strategically articulating its voice to magnetize and resonate with your ideal clientele.
I
Ideate
Leveraging our vast experience spanning multiple industries, we innovate. We bring to the table design thinking that’s on the pulse of current trends, translating your brand’s strategic DNA into a captivating visual narrative. At Idea Spice, we pride ourselves on envisioning unique brand identities that are not just timely but timeless.
C
Communicate
Transitioning from ideation to activation, we amplify your brand’s presence across all relevant touchpoints. Whether it’s partners, customers, employees, or vendors, we craft tailored communication strategies to ensure your brand’s unique message is not just delivered but deeply felt and internalized.
E
Engage
A brand’s journey is ongoing, adapting to the evolving market landscape and consumer behavior. Our role extends beyond the initial launch. We guide your brand through this evolution, ensuring relevance and vibrancy through strategic marketing on all platforms, including cutting-edge digital engagements.
ALIGN VISION & STRATEGY
UNDERSTAND OBJECTIVES
STUDY TRENDS
STUDY COMPETITION
GLOBAL BENCHMARKS
EXISTING BRANDS
EXISTING ARCHITECTURE
BRAND STRATEGY
BRAND POSITION
BRAND DNA
VISUAL MOODBOARDS
BRAND IDENTITY
COLOR PALETTES
VISUAL LANGUAGE
BRAND ARCHITECTURE
BRAND PALETTE
BRAND COLLATERALS
DESIGN APPLICATIONS
VISUAL LOOK AND FEEL
BRAND GUIDELINES
INTERNAL LAUNCH
STAKEHOLDER LAUNCH
LAUNCH STRATEGY
MARKETING STRATEGY
DIGITAL MARKETING
ONGOING MARKETING
S
Study
We begin by immersing ourselves in your world. Our comprehensive approach entails understanding your objectives, future aspirations, team dynamics, potential diversification strategies, and more. A deep dive into local competitors and global benchmarks within your industry ensures that we harness a holistic view.
ALIGN VISION & STRATEGY
UNDERSTAND OBJECTIVES
STUDY TRENDS
STUDY COMPETITION
GLOBAL BENCHMARKS
EXISTING BRANDS
EXISTING ARCHITECTURE
P
Position
Your brand’s unique essence is its most valuable asset. With our extensive experience, we craft a distinct brand DNA that differentiates you from the crowd, creating an unparalleled position in your consumers’ minds. We personify your brand, strategically articulating its voice to magnetize and resonate with your ideal clientele.
BRAND STRATEGY
BRAND POSITION
BRAND DNA
VISUAL MOODBOARDS
I
Ideate
Leveraging our vast experience spanning multiple industries, we innovate. We bring to the table design thinking that’s on the pulse of current trends, translating your brand’s strategic DNA into a captivating visual narrative. At Idea Spice, we pride ourselves on envisioning unique brand identities that are not just timely but timeless.
BRAND IDENTITY
COLOR PALETTES
VISUAL LANGUAGE
BRAND ARCHITECTURE
BRAND PALETTE
C
Communicate
Transitioning from ideation to activation, we amplify your brand’s presence across all relevant touchpoints. Whether it’s partners, customers, employees, or vendors, we craft tailored communication strategies to ensure your brand’s unique message is not just delivered but deeply felt and internalized.
BRAND COLLATERALS
DESIGN APPLICATIONS
VISUAL LOOK AND FEEL
BRAND GUIDELINES
INTERNAL LAUNCH
STAKEHOLDER LAUNCH
E
Engage
A brand’s journey is ongoing, adapting to the evolving market landscape and consumer behavior. Our role extends beyond the initial launch. We guide your brand through this evolution, ensuring relevance and vibrancy through strategic marketing on all platforms, including cutting-edge digital engagements.
LAUNCH STRATEGY
MARKETING STRATEGY
DIGITAL MARKETING
ONGOING MARKETING
Idea Spice isn’t just a branding agency; we are your strategic partners in growth. Entrust us with your vision, and we will sculpt it into a legacy. Let’s begin this transformation together.