Five Mistakes to Avoid When Working on Structural Packaging

If you’re in charge of packaging, then there are a few things that you want to pay attention to. Packaging is more than just making products look pretty and appealing; it’s part of the manufacturing process. As you can imagine, your packaging will vary depending on the product itself. However, if you’re new to the industry, then there’s no better way to get started than being overly familiar with common mistakes made by people in the past that can help you avoid them.

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1. Wasteful Packaging

Packaging is a big part of the success of any product. It can help differentiate your product from competitors, making it more appealing to customers looking for an interesting and unique product. However, if you are careful about how much packaging you use, it can prevent your product from looking cheap and unappealing.

The first mistake to avoid when working on structural packaging is wasting valuable resources and money on unnecessary packaging. When you have an idea for a unique packaging design, it’s important to ensure that you save time and money on unnecessary materials such as cardboard boxes and bubble wrap that will get thrown away when they’re not needed anymore.

2. Not Using A Professional Designer

A professional packaging design Dubai agency can help you create an effective design that will stand out from the competition. The best way to find the right designer for your project is to ask for referrals. You should also check out their portfolio and social media profiles and ensure they have previously worked with companies in your industry.

3. Over-Complicated Design

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When designing packaging, the last thing you want is for it to be simple. This can make it difficult for your product to stand out from the crowd and makes it harder for consumers to understand what your brand is about.

If you need help figuring out where to start, consider breaking down your design into smaller components and putting them in order of importance. You should also consider how much space each element will take up on the package. If there’s any room left over after everything else is accounted for, use it to include additional information, such as the brand name or logo.

4. Copy Errors

If you’re not proofreading your copy, there’s a good chance someone will catch an error, which can cause problems for you. It might be wise to ask your client if they would like to review the copy before finalizing it. Still, you should also make sure that everyone involved with the project knows how important it is to double-check everything from when you send it off until it’s completed.

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5. Generic Packaging

Generic packaging, including cases and boxes, is a great way to save money, but it can also be a major waste of time and resources. Generic packaging has no brand equity and can be more expensive than custom packaging. A generic package also doesn’t give customers the same assurance level as a custom package.

There Are Some Situations in Which Generic Packages Are Appropriate:

  • When you’re starting and don’t have the budget for a custom package.
  • When selling products that don’t require branded packaging (such as toys or household items).
  • When you’re selling products that don’t need branding (such as food items).

But if your product has branding, such as logos or colours, then generic packaging needs to be cut.

In The End

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Ideaspice is a creative packaging design agency in Dubai. We help companies to create an exceptional brand image and packaging design that reflects their personality, culture, and overall business. We support our clients in achieving their goals by creating compelling visual identities, branding elements and packaging designs that set them apart from competitors. Our services include logo design, business card design, letterhead design, stickers & labels, posters & banners, stationery products and much more. We are specialized in designing logos for small businesses and startups that require something simple yet unique.