With the shopping mall culture, the buying population is always pressed for time when they enter a store. Be it any store, people enter with a purpose, and it takes a good package design, especially in Dubai, to grab their eyeballs. You have less than ten seconds to convince a customer to pick up your product, so the package has to scream about your brand in the most convincing way. You are competing for their attention on a shelf full of 5-10 similar products. Packaging design is a silent marketing tool that every company must utilize to elevate their brand and establish a presence in your customer’s mind. One thing that you should note is that the catchier the design is, the more audience it will attract and surely make your brand stand out.
Packaging Design Mantras
Packaging design does not stop with just placing the company logo and product information on the outside. Today, every business is competing with ten other companies, so the advantage you can have is very less. You must milk the attention you get to the fullest extent. Even if it is to one customer, via one product – a good packaging design strategy in Dubai — a cosmopolitan city — is to convey who you are to your customer.
Idea Spice, as a package design and branding company in UAE, makes sure that we bring out the best of your brand in every package design.
Positioning – When you are designing a package, you must keep the positioning of text, images and logos in mind relative to the shelf or stacking style of the product. We take care that the main branding elements are always front and center to grab maximum attention.
Attraction – This is very important. The packaging design has to be able to attract a passer-by or hold the attention of a customer enough to read the information on it. That is a medium you can reach your customer on, and you have to bring them to your product.
Information – As we said, the package is a medium where you can talk about your brand. So, package design should tell your brand story, preview other related products, and certain important information. Keep it short, simple, and concise.
Design – You may wonder why this is in the last. Well, because if we do the first three things right, we know that the brand design will fall into place. At Idea Spice, we view packaging design as a mode to generate interest, intrigue, and value for the brand we are serving.
One example of our work is the Molten Cube. The team behind Brownie Point came to us with a concept of gourmet brownies combined with mouth-watering hot and cold toppings to compliment.
We came up with the name Molten Cube, with reference to the hot sizzling brownies the concept was about. We worked closely with the team to create an identity that is fun, playful using the brown color of the brownie as a base, and adding splashes of bright color to signify happiness and toppings, creating a brand that was friendly and approachable.
The team integrated the identity across all the collaterals including the menus, uniforms, takeaway collaterals, and packaging.
Molten Cube was introduced in all Brownie Point outlets in the city to bring scrumptious brownies to entice your sweet tooth.
At Idea spice, we hold the expertise as one of the premier packaging design companies in UAE to elevate your brand to new heights. All you have to do is give us a call. We can’t wait to work with you.