What Should You Not Do When Designing A Logo?
Your logo is essential to capture the customer’s attention at first sight. It is how many brands imprint their image in the minds of customers. Thus, you need a great design if you wish to nail the branding game. Businesses everywhere invest their resources, time, and money to design a logo that represents their brand and is easy to remember. A beautiful logo will stand out to a prospect. This makes a reserved space for your brand in the minds of customers. You can enlist the help of companies who can work on your logo design in Dubai, or you can hire in-house designers to work on your company’s logo.
A logo is the identity of your brand. It is the embodiment of your brand and is not complicated. Simple and authentic designs work better than having too many elements huddled together in one. Designing your first logo is not going to be easy. However, to solve that problem, we have put together this list. Below, we have mentioned the top 5 don’ts of logo designing, have a look and avoid these common mistakes when designing a logo for your brand.
Ditch Those Extra Words
Many designers notice that companies try to pack a lot of information in their logo, but this can be a mistake. The purpose of a logo is to make your business recognizable. You don’t need a lot of information to get through to customers. The brand name or the brand initials work just fine as your logo. Thus, you should follow the principle of “less is more” with wordings on your logo. If your company’s name is longer than three or four words, try not to incorporate all of them in your logo design. It would just complicate things and make your logo harder to remember.
Aesthetics Are in The Fonts
Fonts should not be ignored when you are designing a logo for your brand. You should discuss your ideas and concerns with the experts for the best logo design in Dubai. The font of your logo must be readable but unique. Thus, you should choose a great font depending on the personality of your brand. Try to steer clear of the overused fonts such as Ariel or Times New Roman. These fonts are primarily used in word documents but will not be the best choice in a logo. Instead, you should choose from the array of fonts available and try to match your font to the business it represents.
Leave It To The Experts
This is one of the most critical mistakes when designing a logo. Most business enthusiasts try to do it all themselves and design a logo for their brand. You should avoid doing it yourself or getting a friend to do it, as it can cost you in the long run. The best alternative would be to hire a trusted company for logo design in Dubai. Make sure to review their work and discuss your specific needs before getting them on board. A professional designer will create something phenomenal for your needs without errors. They can create a professional-looking logo and help you make the most of your branding efforts.
Don’t Ignore Color Palette
Colors help in conveying a message succinctly to the audience. That is why you should take your time to select the best color palette for your logo. Blindly picking colors can affect the personality of your brand and may even convey the wrong message. Thus, you should be very careful when selecting the color for your logo. Hiring professional designers for logo design in Dubai will help you gain an insight into different colors and make the right choice. Also, try not to use too many colors on your logo, as it will be a hassle to print. The most recognized logos in the world are designed using one or two colors.
Don’t Go Overboard
An extremely detailed logo or a logo with several components will make it forgettable. Since the audience best remembers simple logos, you should refrain from going overboard with your logo. Thus, keep words, colors, and designs to a minimum. Such a logo will be more effective and easier to display on your social media profiles and pages.
A logo is the symbol of your company, and you should make sure to design it accordingly. Hiring professionals will allow you to get an enthralling logo for your brand. Idea Spice is one of the leading companies that can help you with logo design in Dubai. Have a look at our website to know more about our services, or get in touch with our experts at +971 4 354 2920.