If you are starting a business and excited to go out there, have you ever thought of what your logo should look like? If you haven’t, and you are still indecisive about it, we strongly recommend you read on.
So you have started a business, and you are excited to get out there in the world. That is awesome, and it is going to be an exciting journey for you. But, have you decided on a logo for your business? If you haven’t, and you are still indecisive about it, we strongly recommend you read on.
A logo is a huge part of your business identity and branding. Imagine your business is a person. There may be so many with the same name, same build, and the same features but what is different is their face. We may not remember names, but we remember faces. And that is just why you need a logo, so people put a face to your brand and remember you. A logo helps create an identity for your company, and a good logo makes it easy to connect with your audience.
When it comes to edging out the competition and putting a mark on this competitive world, logo design is a great ace to hold. We don’t say this just because we have worked on so many projects locally and globally. We know this because we have seen our clients perform better in branding, marketing, and even sales when they have a strong brand identity.
Who needs a logo?
Well, everyone. Logo design in Dubai transcends industries. No matter what your product is, where your business is going to be, you need a logo. Because you are going to deal with people, and they have to be able to connect with you. You have to take up brain space in your clients’ minds, and for that, a logo is the best route.
What is a good logo design?
Design is subjective. What you may like, your clients may not resonate with. But what matters is the relatability and retainability of that logo. This logo will be everywhere – your website, advertisement, marketing material, and products. It must speak about your brand and tell who you are to your clients in an instant.
For example, K hotel came to us looking to create a boutique hotel in Uganda unlike any other property, in a location with mainly budget hotels, K hotel wanted to set themselves apart as a premium offering. What we developed was a fluid brand identity inspired by the grey crowned crane, the national bird of Uganda and using bold and rich colours to set it apart. This identity was translated across all the consumer touch points, from the website for bookings, to the in-room dining menus, to staff uniform and much more.
Today, K hotel stands apart from the other offerings with its unique look and differentiated offering making it a popular option for travellers from around the world. And That is how a logo design can position your brand on the tallest pedestal out there.
Idea Spice – Leading Logo design company in Dubai
Idea Spice has designed brand identities for companies across Industries. We have handled projects right from the nascent stage to a stage where we see our materials on practically every corner of Dubai. We know that a logo is an important aspect of branding and we also know how to make sure that all the branding efforts sing one song – of your company’s glory.