As an ecommerce branding agency in Dubai, we advise our clients to focus first on branding to tell their customers who they are and leave a lifetime impact before any marketing effort can make sense.
Ecommerce Branding – How does it work?
For an ecommerce company that does not follow the traditional storefront model, branding and marketing can be the same and different at the same time. All design assets gain value as the majority of marketing, communication, and customer interaction take place over the internet, where design assets dominate.
In a world where the attention span is diminishing every day, you must be able to attract your customers within the first 10 seconds.
Your website design is the holy grail. Everything from the landing page to the checkout page has to speak one language – User Experience and Customer Delight can make, or break deals based on the look and feel of your website.
Every click, every reaction, and every minuscule piece of content becomes a part of your image.
Branding for an ecommerce company is an ongoing process.
Being a premier ecommerce branding agency in Dubai, we handle the branding process end to end. Right from choosing the name, designing the logo, designing the website for the best UI/UX output, to formulating their marketing language, we’re there for you.
Branding and marketing are the only way to keep your head above water in the cut-throat online business world.
ZERCH – CASE STUDY
Zerch is a platform where customers have access to various deals and discounts from different brands.
We were approached to help with designing a user-friendly UI/UX that gave customers an extraordinary experience.
We also helped design all their sales collaterals and communication support.
Idea Spice – Leading Ecommerce Branding Agency in Dubai
Idea Spice has been the branding partner for many prestigious firms across industry verticals over the past two decades. This experience coupled with the fact that we have been able to create some iconic digital branding campaigns off-late puts us on the list of some of the leading ecommerce branding agencies in Dubai.
With the internet exploding the way it did, it changed the business landscape of all industries before anyone knew what happened. With it, many companies that had the traditional brick and mortar stores also moved online to keep up with the market.
In the COVID-19 era, many businesses flourished because they now had an avenue to find customers not constrained by geography or storefronts. But as much as ecommerce made it easier to be in business, it also made it hard to stay in business as online competition increased. This is where hiring the best ecommerce branding agency in Dubai is helpful.
We have the market knowledge and the online panache to make your brand stand out in the crowd.
Call us today to see how we can build a unique brand identity for you.
Frequently asked questions
Q: What is Ecommerce branding?
A: As Ecommerce has started maturing, the industry today has expanded and is refining its best practices. Here is where Ecommerce branding steps in. It helps in unifying a brand’s purpose, personality, and helps establish an impactful communication with the right audience.
Q: Why is branding used in Ecommerce?
A: Branding plays a key role in determining the success or failure of an Ecommerce business.
Ecommerce is an incredibly crowded space with over 7 million retailers and that’s why strong branding today helps Ecommerce survive and thrive despite a similarity in products.
Q: What is an Ecommerce branding agency?
A: An Ecommerce branding agency assesses the objectives, values, promises and communication with both the target audiences and employees of the brand and ensures that the messaging is clear and relevant across the various online platforms. The agency helps Ecommerce businesses fit into the pre-existing market by figuring out a unique value proposition.