Why a branding agency is as important as a business plan today

So what is branding? And why is it important for your business?

One of the coolest and successful entrepreneurs in the world today, Jeff Bezos says, “Branding is what people say about you when you’re not in the room.” At Idea Spice, our definition of branding goes one step further. We think branding is also “how you communicate with people about your company when you are not in the room.” Your brand identity is your first and foremost spokesman, and as actions speak louder than words, it goes beyond logos and taglines.

Branding Agency in Dubai

Today’s business world is tough – if you have an idea, there are million other people with a different versions of the same idea. So, how do you make sure that the customer chooses you? And that is through BRANDING. It is how you package the idea, sell the idea, and even pull the customer to come back to you that matters. That is branding through and through.

Branding agency in Dubai is not just a good-to-have option but an essential part of your organization. They double up as your partners, tell you about the market, bring a lot of expertise and experience to the table, and show you what works. Branding today is a way of communicating your companies, ethos, values, and products to the customer. They take your idea and make it a sellable product.

National Program for Happiness and Positivity

Idea space is one of the premier and go-to branding agencies in Dubai for a lot of up and coming businesses. We have worked with the UAE government on a lot of their initiatives as well. We were commissioned to create the identity and guidelines for the United Arab Emirates’ much talked-about National Programme for Happiness and Positivity. A unique community based branding exercise, where over 2000 children were asked to illustrate their interpretation of happiness. On expert analysis, recurring elements in the drawings along with handwritten fonts, inspired from the little ones’ carefree and cheery letters, were used to create the logo for the programme. To further support the endeavor, we established NPHP’s visual personality and defined guidelines, for their internal and external communications, that reflected their values.

Idea Space – Leaders of Branding in Dubai

Idea Spice is leading the way of branding in Dubai, and we are proud to have helped over 1400 companies brand and rebrand their image with us at the helm.

What makes us different from other branding companies in Dubai is that we take on each idea as our project and see how we can make this one idea reach millions of people. Right from ideation, to name creation, to logo design, and even designing recurring promotional activities, we take it all. Your business idea becomes our baby, and we like to dress it up in the best way possible.

Do you have an idea that can rock the world? Are you looking for a makeover for a new product line? Talk to our team today and let’s grow together.