Articles and Case Studies

Articles and case studies

Everything You Need to Know About Packaging Design
Everything You Need to Know About Packaging Design Good packaging is like having a style. It can say a lot about your brand without actually saying anything. It is a reflection of your brand and is one of the first things customers will see. This is what makes the packaging design crucial. However, not everyone can perfect it the first time, it is an acquired skill that comes with years of experience. This makes the [...]
Best Branding Strategies That Can Help Attract More Clients
Best Branding Strategies That Can Help Attract More Clients Several small and mid-level companies put their efforts into marketing strategies and believe that branding is reserved for the big names. They often think of branding as an optional strategy and lose out on high-quality quality prospects in the market. Instead of establishing themselves as a recognizable name, they try to create an image of a problem-solver. Although it can give decent results, it will [...]
Tips to Choose the Best Branding Agency That Delivers
Tips to Choose the Best Branding Agency That Delivers The first step to building an effective business identity is hiring a trusted branding agency in Dubai. Since the number of brands are increasing every day, you need professional help to set yourself apart from the competition. From logo to voice, everything must be taken into account when crafting a branding strategy. A professional agency will have the relevant resources and expertise to understand your [...]
Best Marketing Agency in Dubai
Best Marketing Agency in Dubai Every brand aims to grow its business and maximize profits, and they take several ways to achieve this ultimate goal. Marketing is the most practiced method to promote businesses and increase profits. However, you will need the help of a trusted marketing agency in Dubai . A professional company has all the resources you will need to capture the audience's attention and make an impression. They use a combination of [...]
Why Is It Essential to Choose a Reputed Branding Agency?
Why Is It Essential to Choose a Reputed Branding Agency? The performance of a brand is largely influenced by how it is marketed, and digital mediums have become the best tools to market your brand. However, before you move on to the crucial steps of marketing, you should first review your branding efforts. If the layout of your website is unattractive, it will put off your audience and can affect your website traffic and overall [...]
How Logo Designers Make Powerful Brand Logo?
How Logo Designers Make Powerful Brand Logo? Designing an effective logo can be a challenge. A logo designer conducts extensive research about everything ranging from colors, fonts, and shapes to select the best elements and design a perfect logo. The recipe for creating a logo includes many factors, and if you are trying your hand at logo designing, you should take inspiration from the best logo designers. By looking at the practices and processes of professional designers, [...]
BRANDING STRATEGIES TO FOLLOW
BRANDING STRATEGIES TO FOLLOW Social media has been around for more than 40 years, and soon after it was introduced, it became a powerful branding tool to promote businesses. Before the introduction of social media, businesses were dependent on print mediums to promote their brands. However, the internet has digitized everything and allows you a new and improved method to connect with your customers. To market your products, you need some tried and tested [...]
What Should You Not Do When Designing A Logo?
What Should You Not Do When Designing A Logo? Your logo is essential to capture the customer's attention at first sight. It is how many brands imprint their image in the minds of customers. Thus, you need a great design if you wish to nail the branding game. Businesses everywhere invest their resources, time, and money to design a logo that represents their brand and is easy to remember. A beautiful logo will stand [...]
How to Create a Brand Name
How to Create a Brand Name William Shakespeare was famous for quoting this in Romeo and Juliet, “What’s in a name? that which we call a rose / By any other name would smell as sweet.”, but he did not try starting a travel agency named “Cheap Travel Co.”. The undeniable truth is that if you are running a business, maintaining a good name goes a long way. The brand name affects how your customers perceive [...]
5 Reasons Why Strong Visual Branding Is More Important Than Ever
5 Reasons Why Strong Visual Branding Is More Important Than Ever Whether you have just started a business or are looking to refresh your existing offering, there is one thing that you should always give paramount importance to, that being visual branding. Due to the influence of consumer sentiment today, it is more important than ever for a brand to create meaningful and authentic touch points. Businesses reaching a point where curious shoppers turn [...]