Articles and case studies

8 Ways to Improve your Ecommerce Customer Experience
8 Ways to Improve your Ecommerce Customer Experience It's no secret that your customers are the lifeblood of your business. They're the driving force behind your success, so it stands to reason that improving your eCommerce customer experience is essential. Here are 8 things that will help you in your journey to provide a great customer experience on your website. 1. Enhance Website Navigation (Product Search) One of the most important aspects of any [...]
Efficient Strategy for Branding a Beverage Product
What Is the Most Efficient Strategy for Branding a Beverage Product? Branding a beverage product can be a daunting task. There are many factors to consider, including the product category, cost, packaging and time of development. The brand development process should be considered in terms of what's most efficient in creating an effective brand, which can help direct future marketing activities. Scroll down as we put forth a step-by-step guide on branding your beverage [...]
Best Branding Agencies in Dubai With Great Portfolios
Best Branding Agencies in Dubai With Great Portfolios Let's face it, it is extremely essential to be well acquainted with a branding agency if your business is based in Dubai. At the time it is important that your brand is known not only in Dubai but also all around the globe and this is how a branding agency helps you. The major role of a branding agency is to create, launch and rebrand brands. [...]
Why is Branding a Continuous Process?
Why is Branding a Continuous Process? A lot of business owners think that branding is a one-time event. They design a logo and create a website, and then consider their branding job done. But this could not be further from the truth! Branding is an ongoing process that should be revisited regularly to be fresh and relevant. That's where Idea Spice comes in. We are a reliable branding agency in Dubai that can help [...]
Top 15 Emerging Logo Design Trends You Need to Know in 2022
Top 15 Emerging Logo Design Trends You Need to Know in 2022 If you're a business owner, it is important to stay up-to-date on the latest logo design trends. Trends come and go, but a logo that adapts to all the trends is timeless. That's why Idea Spice has put together this list of the top 15 emerging logo design trends for 2022 that you should look out for! We know that a great [...]
How can you create a brand that attracts middle east luxury buyers?
How can you create a brand that attracts middle east luxury buyers? Dubai has a thriving economy and is widely associated with being the Mecca of the rich. Hence, seeing the vast opportunity in this land of riches, several luxury brands have set up their base in the city. This in turn has led to a demand for high-quality luxury marketing services in the region. If you are someone who is just starting out [...]
Choose the Right Digital Marketing Company in Dubai for Your Product
Choose the Right Digital Marketing Company in Dubai for Your Product Ever since Dubai became a hub of business and technology, it has witnessed an exponential growth in the number of digital marketing companies in the city. By helping businesses create their own space in a highly competitive market, these agencies are indirectly helping in the growth of Dubai. That’s all good, but what does a digital marketing company do? To put it simply, [...]
Everything You Need to Know About Packaging Design
Everything You Need to Know About Packaging Design Good packaging is like having a style. It can say a lot about your brand without actually saying anything. It is a reflection of your brand and is one of the first things customers will see. This is what makes the packaging design crucial. However, not everyone can perfect it the first time, it is an acquired skill that comes with years of experience. This makes the [...]
Best Branding Strategies That Can Help Attract More Clients
Best Branding Strategies That Can Help Attract More Clients Several small and mid-level companies put their efforts into marketing strategies and believe that branding is reserved for the big names. They often think of branding as an optional strategy and lose out on high-quality quality prospects in the market. Instead of establishing themselves as a recognizable name, they try to create an image of a problem-solver. Although it can give decent results, it will [...]
Tips to Choose the Best Branding Agency That Delivers
Tips to Choose the Best Branding Agency That Delivers The first step to building an effective business identity is hiring a trusted branding agency in Dubai. Since the number of brands are increasing every day, you need professional help to set yourself apart from the competition. From logo to voice, everything must be taken into account when crafting a branding strategy. A professional agency will have the relevant resources and expertise to understand your [...]