5 Key Reasons Why Branding Is Important for a Dubai-Based Company?
“If you don’t give the market the story to talk about, they’ll define your brand’s story for you” – David Brier.
We doubt if there is any other way to eloquently describe the importance of branding. Branding is the soul of your company. If you want your firm to stay firm, make a lasting impact, and stand the test of time in a market, you have to begin the race with branding. No two ways about it.
Establishing a brand in a city like Dubai, a city hailed as the trading hub of the Emirates and a melting pot of cultures, becomes even more vital. Dubai presents the unique opportunity to cater to myriad sections of people at the same time. You will not find a more diverse and interesting audience anywhere else for corporate branding.
All said and done, what is it that makes branding so vital for a company looking to establish its roots and spread its wings in Dubai?
Idea Spice, one of the top branding agencies in Dubai, brings you five key reasons why branding is vital for companies in Dubai?
Importance of Branding for Dubai-based Companies
Connect with the Customers
When you start your business, you need a medium to talk to your customers and form a connection so that they can identify with your values. Establishing a brand in the market provides that medium for you to form emotional bonds with your customers. Clients tend to have a longer connection with companies that have a brand image established because they know who they stand for.
Build a Community
Be it online or offline, building a niche community of loyalists that will stand by you no matter what is the ultimate pinnacle of customer retention. How would you do this if you do not have an established brand? In Dubai, customers are aware of what they need and value companies that spend time in understanding their needs. Branding helps you form communities and interact with them so that customers and your firm get to know each other better.
Set Customer Expectations well
The first step to avoiding disappointment for the customer is to set the expectation right. If you establish yourself as a sugar-free, healthy food company or a luxury clothing brand right off the bat, then your customer base knows what they will get from you. It is all about the messaging. Dubai gives you a clientele that comes from different corners of the world, so you have to get the message right and follow it up with the right actions.
Improve Market Recognition
If we say Dairy milk, what do you remember? The chocolate or the purple wrapper? How about the Pepsi logo? Be it a cricket bat or a tee-shirt, you will recognize that logo anywhere. Pepsi doesn’t need to write the company name, just the logo is enough. That’s what branding will do for you in Dubai. In a cosmopolitan city, the competition is stiff. If you need repeat customers, you will have to work on brand-recall and that is done with effective branding exercises.
Gain Credibility and Trust among the public
People will respect you when you put yourself on the line. A company that boldly shares its vision, values, and personality in a public forum is bound to gain credibility for being honest and daring over time. Conveying who you are is the first step in forming a bond. Consistent performance and the brand establishment will help you gain a space on the market and trust from your customers.
Branding is important across the world. It gains even more importance in a city like Dubai because the world is spread across different parts. Trade flourishes here, and the competition is hard. Branding will come to your rescue and take you ashore.
To establish a ground-breaking and honest brand for your company, contact Idea Spice, one of the leading branding agencies in Dubai and UAE.