How to Create a Brand Name

Brand NameWilliam Shakespeare was famous for quoting this in Romeo and Juliet, “What’s in a name? that which we call a rose / By any other name would smell as sweet.”, but he did not try starting a travel agency named “Cheap Travel Co.”.

The undeniable truth is that if you are running a business, maintaining a good name goes a long way. The brand name affects how your customers perceive you because every word, sound, and letter impacts how they think, feel, and connect.

Human beings form connections with words instantly based on experience, background knowledge, and context. That is why we feel differently when we see the words “dog” and “spider”.

Today’s Idea Spice’s blog unveils a complete how-to guide for creating a brand name.

Creating a brand name with meaning and purpose can make the difference between a brand that instantly gains traction or falls completely flat.

Just like laying the foundation of a building, discovering how to create a brand name can help you set the foundation for your company. So, let’s dive right in.

Here are some great markers that can help you create a great brand name:

  • Expressive

Many businesses use “descriptive” names to help their customers understand what their business is all about. However, simply describing your product or service could make your name too generic and bland.

A better option is to choose words that evoke positive associations to attract the audience towards your brand. For instance, “Amazon” makes you think of a vast, exotic place, and that’s what the company has become today.

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  • Meaningful

What value does your business stand for? Today customers want to interact with companies that have fundamental ethical values and community spirit. It would be best to decide what you want customers to think of when they read your brand name.

Creating a brand name with meaning often involves creating mental images in the minds of your customers, like “Range Rover” or “Burger King,” for instance.

  • Unique in the market

This one is non-negotiable. Your brand name should be a name that has never been heard of in the market. A unique brand name is what can help your business stand apart in the crowd. Creating a brand name that is unique, appealing, contextual, and remarkable in every way to ensure that you are on the right track to success when cultivating brand engagement. After all, people are more likely to remember the way a name makes them think and feel.

  • Timeless

A brand name should not be something that restricts your image and brand. If you are planning on finding opportunities for growth in the future by expanding into new markets or exploring new customer bases, then your brand name should be something that leaves you plenty of room to do that.

The best way to make sure that your brand name is timeless is to ensure that you create something that resonates with the emotions of your target audience, rather than limiting yourself to a basic descriptive term.

Create a brand name that converts, with Idea Spice | Best Branding Agency in Dubai

With our branding strategies, your business will get a brand name that speaks to your customers on a deeper level, encouraging them to become a part of your tribe. Idea Spice is a premier branding agency in Dubai that has worked with over 1400 companies. To get in touch with us, visit