Linked to the Swarajya movement in India, BFT is a 100 year old leagcy company specializing in making handmade cement tiles. The brand identity refresh respects the legacy of the company while positioning it for the future.
Made in India Series is a tile range co-created by the designers at Idea spice and the team of BFT to celebrate the intricate beauty of India captured in the patterns and styles identified for each tile named after the diverse states in India.
DNA India had also awarded the series the Product of the Year in the Real Estate category.
