NATIONAL PROGRAM FOR HAPPINESS AND POSITIVITY /
Branding, Publication Design
Brand identity and guideline design for the UAE’s National Programme for Happiness and Positivity.
This was a unique community-based branding exercise, where a logo was to be created using recurring elements from drawings of over 2000 children illustrating their interpretation of happiness.
To support their future endeavors, we established NPHP’s visual personality and defined guidelines. The brand guidelines were used for their internal and external correspondence and provided them with ideas for gifts and giveaways that appropriately embodied the brand and truly represented their values.
