Project Description

Beauty meets style meets art. SOH is a unique combination of a nail salon and art gallery located at the Galleria Mall in Dubai. We worked with them right from developing their identity to translating it across platforms in terms of space and other collaterals.

We used a combination of Japanese inspired nuances, like Anime, along with pop art and the British inspired grunge feel, to create an urban, chic and unique look and feel of the brand. SOH has a hip and cool personality with an artistic touch.

A space that combines art, beauty and fashion in a way that inspires creativity and makes customers artists who keep up with ongoing trends while adding their own touch of imagination to their beauty treatments.

In keeping with the pop art, playful yet chic brand language, the collaterals were designed to be artistic, colourful and hip. A combination of bright and subtle colours, bold fonts and witty communication style is the highlight of every communication and business material that goes out of SOH.

From the business card to vouchers to marketing materials, everything stood for style, beauty and skill. A salon and art gallery have few things in common. However, a minimal look enhances the beauty of both spaces. SOH was kept largely white with pops of colour and painting installations so the right places had customers’ attention.

Big bold fonts and brightly lit signage with comic style blurbs added oomph and fun to the space.