mmmbox is a Pan Asian quick service food concept, that will serve food in variety of box sizes and types. The integrated brand exercise began with brainstorming and coining the name – which was inspired by delicious food served in boxes – therefore lending a subtle hint to the QSR nature of the restaurant.
The boxes inspired the idea of building blocks – which resulted in the creation of the logo.
Soft pastels along with contrasting combinations formed the brand colour palette while the cubical boxes have been used as graphic patterns across the brand.
The visual style combines images of the offerings along with the graphic pattern. Since the concept revolves around boxes, the collaterals including business cards, email signature and other communication touchpoints have been kept modular, in terms of design.
The communication tone for the brand is approachable, appetizing and playful. We also designed the uniforms, delivery van as well as delivery boxes, along with marketing materials and social media grids to provide direction to all future brand communication.