Project Description

La Vedette delivers a simple yet wholesome French experience to satisfy your palette of sweet & savory. The branding enhances the casual vibe of the café while serving scrumptious fine dine cuisine. 

Everything (well, almost!) at La Vedette is made with local, fresh ingredients right in front of your eyes. Pick it on-the-go or sit back, relax and get ready to treat yourself to some delicious, heavenly (and healthy) awesomeness!

We took direct inspiration from everything French, the logo is a fun hand-drawn sketch made with two key forms — the Eiffel Tower & some freshly made crepes! Supported by a signature style custom-made logotype and bright colours, the logo form is a unique combination of all things happy!

The logo was derived using two of the most popular French attractions – The Eiffel Tower And Les Crepes.

We created and defined guidelines for collaterals, images, iconography, marketing material, photography style as well as packaging. While photographs of actual food have been used in the menu to increase transparency, illustrations used for marketing and advertising, mix strange and imaginative actions with the main offerings of crepes and waffles, to communicate the essence of freshly made food.

Packaging shapes the experience of food consumption. Since the food was to be take-away friendly, the packaging was created such that the food could be consumed on the go without any need for cleanups.