Barcode Gulf Solutions is a leading name in business development solutions in the field of Automatic Identification and Data Capture, simply known as Auto ID. They facilitate efficient use of bar-coding, Radio Frequency Identification (RFID), Voice identification, sensors and mobility-based technology.
With over 18 years of experience and expertise in solutions catered to every business type, BGS have become pioneers of smart technology solutions with an unmatched portfolio.
With Barcode expanding their spectrum and catering to needs beyond their initial model of barcode generation, it was time for them to get a facelift. Upon studying the brand and collaborating with the head honchos, we created an identity that reflected the premise of real time information solutions. To fit the vision and match the renewed vigour, the logo was given a young and fresh look.
We relooked at the colour palette, adding fresh and lively colours that exuded a dynamic and fun-filled approach towards technology without losing the business values and integrity.
Iconography was employed to illustrate the various fields of work within the space, which is now minimal but vibrant and cheerfully productive. We worked on all consumer touch points including business cards, email signatures and environmental graphics to ensure that the revitalised facelift translated across and ensured a wholesome experience.