MOR ICE CREAM /
Branding, Brand Touchpoints
Branding for an premium ice cream studio in Dubai
The brand is positioned based on the concept of duality, that makes premium and high quality desserts widely accessible. The brand is designed to have a global feel that is contextualised to a regional landscape.
The brand identity is designed to be colourful, chic and fun. The intangible experience of getting ice cream with your friends and family has been articulated into the visual identity and tone of voice.
