Project Description

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FLC is an integrated platform that expands the reach of a company through events, marketing, digital marketing and model management. The 180-degree BTL Agency focuses on conceptualization, strategy and consumer engagement, both online & on-ground.

We shared the common principle of effectively communicating a client’s message to the target audience. We worked together to refresh their look and feel, so as to present a renewed FLC to their clients. From colours to fonts to the communication tone.

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The logo used typography with fonts and colours that reflected the dynamic and multidimensional role of the agency. A colour was lent to each of the verticals – marketing, production and model management, event and digital after a thorough study and research of the industries. The architecture was kept simple and easy to understand – and the same was classification was extended to all consumer touchpoints and designs.

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We continue to be FLC’s design partners, joining forces with them to create eventful masterpieces.