FLC is an integrated platform that expands the reach of a company through events, marketing, digital marketing and model management. The 180-degree BTL Agency focuses on conceptualization, strategy and consumer engagement, both online & on-ground.

We shared the common principle of effectively communicating a client’s message to the target audience. We worked together to refresh their look and feel, so as to present a renewed FLC to their clients. From colours to fonts to the communication tone.

The logo used typography with fonts and colours that reflected the dynamic and multidimensional role of the agency. A colour was lent to each of the verticals – marketing, production and model management, event and digital after a thorough study and research of the industries. The architecture was kept simple and easy to understand – and the same was classification was extended to all consumer touchpoints and designs.