Project Description

The original Neel is an Indian fine dining restaurant in Mahalakshmi. Neel Kitchen & Bar was a contemporary version of the same restaurant.

We created a crisper minimalistic version of the original logo which was a Devanagari N. We also used textile block prints as an inspiration for the graphic extensions of the identity which allowed us to create a unique and instantly recognizable system that extended from their marketing to in house collaterals.

A large iconic Devnagari N – the symbol was used to create dramatic signage within the space. We created custom decorative crockery for the brand which was then created by a local NGO. The graphic block print forms were used across packaging to create packaging that was simple, and effective.

Neel today has opened another outlet in CR2 mall in South Mumbai and is poised to grow into a national brand.