Project Description

An exclusive boutique for handcrafted precious jewelry from Jaipur, that represents the legacy of Rajasthani and Mughal jewelry.

We developed a comprehensive rebranding system that created a visual identity derived from their jewelry designs. The new brand exemplified the aura and grandeur of the tradition of craftsmanship and its connection with royalty.

Beginning from uniforms, the look and feel of their packaging to formats of applications and courier forms, the brand experienced a facelift, the results of which, have been heartening for us to see.