Project Description

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An exclusive boutique for handcrafted precious jewelry from Jaipur, that represents the legacy of Rajasthani and Mughal jewelry.

We developed a comprehensive rebranding system that created a visual identity derived from their jewelry designs. The new brand exemplified the aura and grandeur of the tradition of craftsmanship and its connection with royalty.

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Beginning from uniforms, the look and feel of their packaging to formats of applications and courier forms, the brand experienced a facelift, the results of which, have been heartening for us to see.

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