Project Description
An Aquascape is an underwater ecosystem where flora plays a major role. Every Aquascape is unique and there can only be one scape of a kind. Meant for spreading calmness and harmony each scape is truly personalized and designed according to the client’s personality.
With Zenqua we wanted to communicate both aspects that created the brand name – zen and aqua. The brand identity incorporated Japanese elements such as a bonsai plant that is suggestive of the nurturing nature of the brand, the fish as well as fluid designs using blue with splashes of bright colours.
We delivered a 360 integrated branding experience, giving designs to all consumer facing communication such as their corporate collaterals, brand collaterals and website. We devised their tone of communication so the brand sounds approachable while standing tall in its niche offering.
