Part of the Lulu Group, Eye Xpress is an exclusive retail chain for sunglasses and frames that would be a part of the Lulu complexes. The stand-alone brand was to look modern and international while appearing cost effective as well as approachable.
The inspiration point for the brand identity was the eye chart used while testing vision. The derivation across the brand communication and consumer touch points was to be modern, minimal and appealing.
We gave Eye Xpress an identity that covered every aspect of the customer’s journey covering beginning from environmental graphics for the store, carry bag designs, corporate collaterals, marketing communication and provided instructions on how the brand lives in the digital space. We also designed the look book for the eye wear and created guidelines to help keep the brand language as well as look and feel consistent, across all mediums, in the future.