Project Description

DeGustibus’ iconic Indigo restaurant started in 1999 and defined the culinary trend of stand alone fine dining formats in Mumbai. The original identity was created by Itu Chaudhari and featured a clever symbol that incorporated the various elements of food.

Our mandate was to work with deGustibus hospitality – the parent company to create a standardized manual for all its ongoing communication needs and manage their day to day communication.

Our mandate was to work with deGustibus hospitality – the parent company to create a standardized manual for all its ongoing communication needs and manage their day to day communication.

The language featured stark black background with imagery that was derived from its approach to food. We also created ongoing communication for one of their key events – Bar Nights.

Through its communication, its website, packaging and ongoing design programs, we helped create a contemporary definition of an iconic brand.