![happy16-min](https://ideaspice.com/wp-content/uploads/2019/06/happy16-min.jpg)
Commissioned to create the identity and guidelines for the United Arab Emirates’s much talked-about National Programme for Happiness and Positivity, this was a project that kept our spirits high. This was a unique community-based branding exercise, where a logo was to be created using recurring elements from drawings of over 2000 children illustrating their interpretation of happiness.
![happy3-min](https://ideaspice.com/wp-content/uploads/2019/06/happy3-min.jpg)
![happy4-min](https://ideaspice.com/wp-content/uploads/2019/06/happy4-min.jpg)
No rules or boundaries were drawn to inspire fresh & authentic ideas in designing the first of its kind logo for a government programme. This was done to capture the ingenious innocence and pure perception of happiness and positivity that only a child can experience and express creatively.
![happy7-min](https://ideaspice.com/wp-content/uploads/2019/06/happy7-min.jpg)
![happy6-min](https://ideaspice.com/wp-content/uploads/2019/06/happy6-min.jpg)
![happy13-min](https://ideaspice.com/wp-content/uploads/2019/06/happy13-min.jpg)
![happy11-min](https://ideaspice.com/wp-content/uploads/2019/06/happy11-min.jpg)
![Happy1-min branding services uae](https://ideaspice.com/wp-content/uploads/2019/06/Happy1-min.jpg)
![happy8](https://ideaspice.com/wp-content/uploads/2019/06/happy8.jpg)
We created the designs for all external and internal communication material, which included stationery, merchandise and advertising grids.
![happy10-min](https://ideaspice.com/wp-content/uploads/2019/06/happy10-min.jpg)
![happy9-min](https://ideaspice.com/wp-content/uploads/2019/06/happy9-min.jpg)
![happy5-min](https://ideaspice.com/wp-content/uploads/2019/06/happy5-min.jpg)