Project Description

Oberoi Realty has been an insignia of trust, transparency, cutting-edge technology and differentiated service in the real estate sector in Mumbai.

Our aim was to introduce organisational values and behaviours within the work environment in one of the leading real estate companies of India. We started by simplifying and shortening the value statements into shorter more inspirational quotes that could lead in to the more detailed explanations. A teaser campaign was initiated that introduced each value by reinforcing a letter, a colour and an inspirational statement. A.C.T. – an annual event was established that finally revealed the value statements.

Post the event – the values were introduced back to the team in the form of illustrated posters with the letters concealed within the illustrations.