Project Description

We helped bring VEA SPORT to life – A sporting goods brand launched across UAE and INDIA. High-quality lifestyle sport products without the hefty price tag is what makes VEA unique.

Offering a strong balance of performance and lifestyle shoes and gear, Vea Sport needed a corporate identity that would be striking and bold, reflective of its dynamic, passionate personality.

We used a dynamic italicised V as the central shape and used that to create a system of graphic patterns and liveries that allowed us to create a flexible yet consistent brand language.

The brand colours are vibrant and sporty while the language was athletic, crisp and punchy while speaking to an audience at large.

The visual language combined the symbol of the brand with sporty and lifestyle images, to create the effect of agility and athleticism – this was then extended across communication as well as advertising collaterals.