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We helped bring VEA SPORT to life – A sporting goods brand launched across UAE and INDIA. High-quality lifestyle sport products without the hefty price tag is what makes VEA unique.
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Offering a strong balance of performance and lifestyle shoes and gear, Vea Sport needed a corporate identity that would be striking and bold, reflective of its dynamic, passionate personality.
We used a dynamic italicised V as the central shape and used that to create a system of graphic patterns and liveries that allowed us to create a flexible yet consistent brand language.
The brand colours are vibrant and sporty while the language was athletic, crisp and punchy while speaking to an audience at large.
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The visual language combined the symbol of the brand with sporty and lifestyle images, to create the effect of agility and athleticism – this was then extended across communication as well as advertising collaterals.
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